The Results

Entertainment for Music
1 Bronze

1 Bronze for Publicis Pixelpark and Barmer Gek with “The Barmer Gek Moshpital” in Music Festival / Live Event Activation

Film
1 Bronze

1 Bronze for Duval Guillaume and Re-born to be Alive with “Waiting Lines” in Charities and Appeals

Film Craft
1 Bronze

1 Bronze for Publicis India and Ambuja Cement with “Ambuja Khali” in Direction

Sony Pictures Networks’ (SPN) digital entertainment platform SonyLIV, has assigned its creative mandate to Publicis Worldwide. The account was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office.

Sony LIV is the first premium video-on-demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement to users across platforms. Launched in January 2013, SonyLIV enables users to discover 21 years of rich archival and original content from the network channels of SPN. It also provides viewers with a wide array of movies apart from strong line-up of events across sports and music. Apart from being a pioneer in the OTT space, it has surpassed 24 million app downloads so far and is still counting.

Commenting on Publicis winning the SonyLIV creative mandate, Uday Sodhi, Executive Vice-President and Head, Digital Business, Sony Pictures Networks India, said, “During the last three years, a lot of effort has gone behind building brand SonyLIV. In Publicis we saw the right creative partner who could help us with their strategic insights. With their expertise we hope to drive impactful campaigns and create meaningful conversations around our brand.”

Publicis Groupe win led by Publicis New York in collaboration with DigitasLBi, Razorfish, and OptiMedia

August 23, 2016—- New York—- Today, Publicis Worldwide announced that it has been appointed as lead marketing agency for Hewlett Packard Enterprise (NYSE: HPE). Publicis Groupe agencies DigitasLBi and Optimedia were also named to the brand’s roster and together will serve as the brand’s strategic marketing partners. Razorfish will continue leading HPE’s website efforts.

“HPE competes in challenging and transformative markets,” said Henry Gomez, Executive VP and CMO, Hewlett Packard Enterprise. “We needed enhanced capabilities, particularly in digital marketing, and after a search felt that Publicis had the best set of assets across the board. We are looking forward to this journey ahead.” Begun as a creative AOR review, HPE recognized the transformational capabilities and the Power of One of Publicis Groupe, which resulted in a fully integrated, end-to-end relationship that includes brand strategy and creative, TV, digital, social, lead generation, media, site, mobile, data science and experiential.

“Publicis united its best-in-class agencies and capabilities to provide HPE with a solution that helps them strategically navigate the future of the IT industry,” said Andrew Bruce, CEO, Publicis North America. “Our new, proven approach offers end-to-end solutions for clients to help them break through in ways agencies haven’t done before. We’re proud to partner such an innovative, category-changing brand like HPE.”

“Technology is one of the most fascinating and complicated industries, as the technology and customer base is continually evolving. So category-defying thinking, technology and creative is necessary,” said Dawn Winchester, Chief Digital Officer, Publicis New York. “The journey to reach and bond with IT decision makers has radically changed as there is so much commercialization within the industry. We’re looking forward to using our tools, talents, and strategic thinking to create a suite of work that transforms HPE’s business and expands their global footprint.” This is the third win led by Publicis Worldwide and New York’s recently appointed leadership team including Publicis New York CEO Carla Serrano, CDO Dawn Winchester and CCO Andy Bird, along with Publicis Worldwide CSO Mick McCabe.

We are delighted to announce our D&AD Impact pencil winners: Congratulations to: Marcel and Intermarché in achieving an outstanding Black Pencil for Inglorious Fruits & Vegetables and a Graphite Pencil for Sugar Detox. Publicis London and Depaul UK on their White Pencil for DePaul Box Co. and Graphite Pencil for F*ck The Poor. Please see all results here bit.ly/2diIF2m

Publicis Romania has been named Agency of the Year after dominating the 2016 Golden Drum Festival by picking up the Golden Rose top award with a total of 17 nominations and 13 trophies: 2 Grand Prix, 5 Golden Drums and 6 Silver Drums.

“I’m very happy and flattered by this incredible result. Few people would probably have thought this possible a couple of years ago, but I always believed that nothing is impossible. And together with this great team and some really hard work we made it happen. All 7 campaigns we sent have been awarded, and in almost all categories. I’m also especially proud of our digital output! We keep building our young tradition of digital excellence, that proved consistently successful in the last years together with Nurun, our digital agency, part of Publicis Groupe Romania.”

Jorg Riommi, Chief Creative Officer – Publicis Romania.

The stunning success was built on work for clients such as: Carrefour (4 trophies), Oppo, FIA&ACR, Arcub, Plantăm fapte bune NGO, National Museum of Natural History “Grigore Antipa” & WWF Romania, Dacia.

Established in 2004, the Golden Drum Advertising Festival of New Europe is one of advertising’s biggest and most important events, a juncture between creativity and different cultures comprising 37 countries, from Austria in the West Europe to Russia in the North, and from Israel in the South to Turkey.

This edition, the competition included 26 different countries. The Gala Awards was held on Friday night, in Ljubjana, Slovenia.

This year alone, Publicis Romania and Nurun also received 43 trophies and 22 shortlists at the biggest international and national festivals, such as: Cannes Lions, D&AD, New York Festivals, Effie Awards, Art Directors Club of Europe (ADC*E), AD Stars, Fibra Awards.

President of Publicis Brazil, Hugo Rodrigues, was elected one of the five most prominent Advertising Executives of the country for the second time in a row, according to the Agency Scope survey. The survey was conducted by the prestigious Spanish consulting firm Scopen (which was previously named Grupo Consultores) and taken by the higher management of 405 clients, including marketing VPs, directors and managers. Rodrigues is listed among such names as Nizan Guanaes, Marcello Serpa and Washington Olivetto. The Agency Scope is conducted every two years.

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After competing against the entire Brazilian advertising industry, Publicis Brasil has been elected Agency of The Year at Caboré 2016, the most prestigious award of the communications industry in the country. The win was revealed on Monday 5th December during a party in São Paulo that joined together the most important leaders in advertising. This is the first time the agency has received the highly coveted “Owl” of the industry, after being nominated along with Talent Marcel and AlmapBBDO. The win is a recognition of the huge success Publicis has experienced in the last two years, which includes winning accounts such as Heineken, Carrefour and Senac SP, as well as several digital business wins of major brands. It is also due to the work the agency produces for clients such as Chevrolet, Nestlé, P&G, Centauro, Sanofi, Discovery, Habib´s, SBT, CVC, Medley, Centauro, Yakult and Arno. Two years ago, Hugo Rodrigues, president of Publicis Brasil, also won Creative Professional of the Year at Caboré.

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